News hit a few weeks ago that Apple recently found its new Culver City home for its original-content division in Los Angeles. They have officially leased the entire 85,000 SF creative office development at 5500 W. Jefferson, just a few blocks from the new La Cienega Expo Line Station.
Fresh off taking down all of Hackman’s creative campus at 5500 W. Jefferson, Apple just planted another flag in the heart of Downtown Culver City. The entire building at 8777 Washington Boulevard was originally in deep talks with HBO but as of last week those negotiations died and Apple swooped in and took down the entire 128,000 SF project, currently being developed by Lincoln Property Company, near Culver City’s fashionable art gallery district. It’s rumored that Apple will use this space to build out its original content business as the behemoth company looks to make a splash in the digital streaming market. The building is said to also house parts of Apple Music (as you may know Beats Electronics is headquartered in 250,000+ SF in the Hayden Tract at Hayden and Higuera at 8600 Hayden Place).
Apple has already publicly declared that it will spend about a $1 billion on programming to compete with companies like Netflix and Amazon Studios.
Apple was proudly represented by Savills Studley in this transaction.