Top 6 Must-Haves for an Affiliate Management Agency

June 2, 2021

Anna Shaffer

Market Expert

Assistant Director, Savills Studley

DC/MD/VA Licensed Real Estate Broker

Call 202-540-5509

Keep the affiliate management in their own hands and offer an affiliate program of their own, to control the process internally. An intermediary between affiliate and advertiser, making it easier for the advertiser to set up and run their affiliate program and attract affiliates to promote their offers. Advertiser is the one who’s selling the product or service, profiting from the traffic the affiliates are sending their way. For them, affiliate marketing is a means for generating business without having to spend money on their own marketing.

affiliate management services

The affiliate panel, meanwhile, provides numerical statistics on offers, referrals, and commissions. This usually involves building an in-house affiliate team, using affiliate tracking software or leveraging an agency to get the best possible results from your affiliate partnerships and referral marketing channel. Whether you are creating a new partner channel or looking for more partners that drive sales, Grovia can help you scale. Their service allows brands to identify and establish partnerships that help increase revenue.

The 5 Best Affiliate Management Services

If it’s strategy and recruitment you’re looking for, we can help you with that. If it’s the day to day management of your affiliate program and helping your long tail affiliate partners be successful with campaigns and content, we can focus on that. We act as a true extension of your team, aligned what is an affiliate management system with your brand, your internal marketing, affiliate program objectives, company KPIs and more. You can find ouraffiliate managersataffiliate summitand all various industry events for our business development to consistently increase our database and workshop at how to best amplify your brand.

In fact, WebFX provides a complete line ofInternet marketing servicesto fulfill any campaign strategy. Our experts will take a detailed look at your business and tailor our strategies to your company. We understand that each industry has varying target audiences, which is why we learn about each affiliate and who they attract. For example, a member of our affiliate program specializing in teaching fitness is more likely to have an audience interested in purchasing exercise equipment. It’s these subtle details that play a crucial role in helping your website gain some substantial traffic. Attempting affiliate management yourself can waste a lot of time and resources you could instead be spending on your business.

Play Your Best Hand: 6 Tips for Winning in Affiliate Marketing

Over the years, we’ve analyzed a wealth of digital marketing data to identify the most effective strategies. Unlike other agencies, we have an in-depth understanding of what makes a successful marketing channel that’s built on real data, not best guesses. Grovia is one of the best affiliate management services in the performance marketing industry. They are the ideal solution for brands looking to onboard and activate new affiliates. Your affiliates should be bringing new customers to your company, not intercepting your own traffic at checkout or with a brand review.

  • WebFXs proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions.
  • Various commission or reward structures, such as those with tiers and bonus rewards, can be offered .
  • Advertise Purpletakes the worry and risk out of the equation by carefully vetting affiliates on your behalf.

It’s equally as important to leverage the network platforms that each of your clients or merchants partner with. Affiliates can be quickly defined as the partners that promote items or services sold by a merchant. They can be anything from coupon publishers, content publishers, loyalty publishers, etc. Before we get into how affiliate management works it’s important to understand the definitions of common terms you will hear. Apogee has completed a sponsored campaign featuring the BirdDawg Embroidered XL Topanga Cooler Tote for Cherrybrook that included product reviews, articles, social media posts, and short-form videos. Experience a better agency and learn why merchants look to iAffiliate Management to grow their online business.

Grow Your Affiliate Program. Contact Us Today!

Others will tell you that your conversion rates will drop, or the browser extensions will send your customers to a competitor. This supervisor should also be aware of the tools and affiliate marketing management software being employed. Ultimately, they are responsible for tracking metrics, watching analytics, recruiting new affiliates, and ensuring compliance. The idea is to work towards establishing a concrete affiliate program that helps create autonomy within the business.

affiliate management services

Therefore, to save you time, we have compiled a list of the 10 best affiliate management tools after carefully evaluating dozens of options. With that being said, here are the 10 best affiliate marketing solutions ranked from top to bottom. An affiliate Internet program requires oversight, and WebFX recognizes the utmost importance of affiliate marketers and helps you maximize each of their sales potential. Our experienced affiliate marketing team will work with you through all the crucial steps, from needs analysis, affiliate recruiting, graphic and web design, down to results reporting and measurement. Our knowledge and expertise with Internet affiliate marketing programs will help us customize one for you that yields positive results for your business.

We’ve used our years of experience to create the most effective, efficient, and profitable system to consistently grow revenue and new customer acquisition through the affiliate channel. When managed well, with the right partners, affiliate marketing is one of the most efficient marketing models for driving new customers and incremental sales. The overall goal of an affiliate program is to create a win-win framework for brands and their affiliate partners. Affiliate Management is managing the affiliates within the channel as a whole to promote the growth of the program for the brand or merchant. By working with you as an extension to your team, we will create and scale a brand-aligned affiliate marketing program like none other. Voluum is the software you need if you want to monitor the success of both your free and paid social media advertising efforts.

We maintain an affiliate relationship with some of the products reviewed as well, which means we get a percentage of a sale if you click over from our site . Feel free to follow us on Twitter, comment, question, contact us at and ENJOY. Streamline affiliate recruiting to help brands find affiliates and partners that align with their brand values and the company’s vision. Hands on affiliate management strategies so you don’t have to worry about anything. Affiliates of this nature should receive exclusive commissions and custom promotions. Without them, you’ll need another way to reach potential customers in their network.

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